Dell has announced the launch of its Free Laptop Battery Recycling Program in India for consumers. The Program will run as a pilot for a period of 2 months from February 11, 2011 to April 11, 2011 in Mumbai, Delhi and Chennai. The Program will become available in other parts of India during the next several months.
In an effort to increase awareness and participation from consumers in India, Dell has designed this Program to encourage consumers to responsibly dispose their non working laptop batteries, thereby preventing e-waste from entering landfills. When consumers return their non-working lithium ion batteries from the Dell Inspiron, Studio, XPS and Vostro laptop ranges for recycling, Dell will offer a discount of Rs. 500 towards the purchase of a replacement Li-ion Dell laptop battery in return.
Mr. Mahesh Bhalla, Executive Director & General Manager, Consumer & SMB, Dell India said, “We believe that consumers and businesses alike have an equally important role to play in protecting the environment and combating global climate change. We want to make it easy for all of our customers to responsibly recycle their laptop batteries and encourage community awareness and adoption of environmentally friendly practices.”
Last year, Dell announced the “Dell Go Green Challenge” that invited consumers/individuals to share ideas and innovations on green technology through photographs or videos online. The program received a positive response with contestants submitting more than 600 ideas. The top three entries were awarded with Dell Inspiron products in recognition.
In an effort to encourage consumer personal computers’ recycling in India, Dell also launched a special discount coupon program where consumers could send their old computers to Dell for free recycling and redeem a coupon of Rs 1000 on the purchase of their next Dell computer.
Dell was the first computer company to provide consumers with free and convenient recycling worldwide and began offering the service in India in 2006. Dell is committed to providing free, efficient and convenient ways for consumers to dispose of their old computers safely. The company’s policy is to offer consumers free recycling for any Dell branded product at anytime, and free recycling of other branded products with the purchase of a new Dell product.
Note: These initiatives reflect Dell’s long-standing commitment to responsibly and efficiently manage and recycle technology.